10 signs it’s time to invest in a new website design

illustration of website being redesigned

Your website is part of your brand, it’s your online identity. Just imagine how many companies are our there without a website, almost close to none! It’s also fair to assume that your website looks and behave will portray an image of you to your audience, it will directly reflect what they think of your products/services. So, if your site is a little unwieldy and you want to change your audience’s overall perception of your brand, it might be time you dig in to your pockets to invest in a new website design.

Below are 10 signs of when you should think about redesigning your brand website.

1. It’s not mobile friendly

The importance of having a mobile friendly website otherwise known as responsive site cannot be overstated. The number of people searching on Google from their mobile devices has risen drastically over the years. As per smart insights, over 20% of Google searches are done from a mobile device and over half of local searches for goods/services are done on a mobile device.

Your site not being responsive should be the biggest reason you thinking about redesigning your website. Having a responsive site mean, your website will perform perfectly on all devices, from large desktops, your smartphones and even your much loved iPad, sorry we meant tablets.

20% of Google searches are done from a mobile device.

2. Your website takes longer than 3 seconds to load

Numerous research has found that users will abandon your site if the page takes longer than 3 seconds to load on a PC/Laptop or 5 seconds on mobile devices. So if your site seems a little slow, think about redesigning it, and this time ask your designer to keep this mind when developing the site architecture.

40% of visitors will leave a website that doesn’t load in 3 seconds

3. Even you can’t find your site on any search engines

Try entering your site name on search engines, can’t find it anywhere? How could you expect your users to find you. In order to rank in search engines your website needs to be redesigned to help boost your SEO. All the contents should be rewritten following a defined content strategy to meet SEO goals and match search engine algorithms.

4. Users seem to get lost looking for information

Navigating your site to find information shouldn’t require sat nav. Users should be able to find the information they are looking for easily. We follow a three-step rule, where our aim is to make the navigational structure in such a way that any users can reach their destination with just three clicks, no matter what page they are on. You wouldn’t want to loose potential clients/customers simply because they can’t find their way around your site.

5. Your brand has evolved but your site hasn’t

Since your website is really the face of your brand, it needs to be consistent with your brand’s message. The colours, fonts even the feel of your brand identity should be consistent throughout the site. And do remember, your brand isn’t just your logo, it’s the way people feel and react when they hear your brand’s name.

Your brand isn’t just your logo, it’s the way people feel and react when they hear your brand’s name.

6. Your site has an autoplay function. Seriously! Why!

Whether your site begins playing music, video or some other type of audio as soon someone clicks on it, this can be a a big detractor for a lot of people. Most users want to be in control of the media they experience on your website.

7. No prominent way to connect to your social media accounts

A key component of any brand is to connect with its users. And for a website is to provide a medium for them to be able to connect. A strong social media integration will allow your users to engage with your brand, be it about asking questions or to discuss matters with other users within your accounts. It’s all part of brand exposure. The more people engage the more exposure your brand gets.

8. One word: Flash

In case you have been living under a rock, a lot of the smartphones today do not support Flash. And on a more serious note, major search engines don’t either. Yep, Google, Bing and Yahoo cannot read Flash! So if you have a flash animations or video on your site, it’s time you dump it. There are better way to create those animations now.

Along with Apple smartphones, some Androids are dropping Flash too. Even search engines can’t read them! How did Flash become so hated!

9. Content is a little tricky to update

Like we always say content is king. Search engines today place a lot of emphasis on a website’s content, specially the ones that are constantly being updated. This seems to be related to the fact that search engines prefer contents that directly relate to delivering relevant information to the users. If your website is preventing you from updating your content, redesign. This is severely hurting how search engines rank your site. Today, most of the sites are designed using content management systems (CMS) with the capability so that web masters can update the site’s content with next to none technical knowledge.

10. You don’t like sharing your web address

If you shy away from sharing your web address, that means you are a little ashamed of how it looks or performs. Remember, your website is the pathway for your users to connect with your brand.

There you go, a few pointers to help you decide if you need to invest on redesigning your website. If you would like to know more or discuss your website redesign project, then get in touch.

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