Utility Choice

Business Utility Switch

Utility Choice is one of the largest free, impartial online and telephone comparison and switching service that helps you to compare prices on a range of products and services.

With exclusive contracts with a number of leading energy provider they primarily work with business users.

 

– Re-Branding
– Brand Strategy
– Brand Guidelines
– Content Strategy & Copywriting
– Digital Strategy
– Website design & development
– Print Design

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The Brief.

The company was one of the first energy brokers working with the commercial market sector to deliver energy procurement. Since then it has continued to grow and is now one of the leading energy consultants in the UK. Utility Choice wanted its website to offer informed knowledge and unbiased advice. However, it was visually and technically out of date, and needed a new design to ensure it was relevant in the industry.

Insights.

The new site needed to evolve Utility Choice brand identity with a complete refresh of design, messaging and market position. Having undertook extensive workshops, our UX team devised a website prototype that demonstrated key user journeys with intuitive navigation and content. Good user experience was a key priority, and the creative treatment needed to present Utility Choice as forward thinkers, but also offer their clients a logical and accessible website.

To achieve the result as stated in the brief it was essential that the site possessed clear call to actions and messaging. The website needed to reflect the company as a leading energy broker. To ensure the site stayed fresh it was given a minimalist design, with images and messages that represent the industry.

utility-choice

The site we designed was purely information based, as they wanted to have that human element to the way they deal with their customers. With easy navigational structure all around and helpful information for their visitors the site managed to get acclaimed for being very helpful by their industry standard.

Easy call to action buttons and clearly stated steps was placed all across the site for quick response.

Compare business gas and electricity | Utility Choice (20150108)
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TASKS UNDERTAKEN

  • Brand Strategy
  • Brand Identity Facelift
  • Brand Guidelines
  • Content Strategy
  • Copywriting
  • Digital Strategy
  • Website development
  • Print Design
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