YEAR: 2015 // SECTOR: WEDDING / BEVERAGES
BRAND IDENTITY & DIGITAL BRANDING
Sugar Rush is a rapidly growing candy bar decoration company offering clients unique candy bar décor for weddings, birthdays & corporate events.
Based out of London they promise every bar will be uniquely designed with a touch of decorative magic.
– Website Design
– Brand Strategy
– Digital Strategy
– Print Design
After making a name for themselves for creating truly memorable candy bar displays, Sugar Rush has managed to make a name for themselves over a short period of time. Starting off without any brand presence, AltSplash London was approached to design an eye-catching brand identity followed by a equally reflected website.
Our primary goal of the project was to create a brand to show Sugar Rush’s luxuriousness, their unique point of view and their simplicity. Bring in a new modern look and keeping things minimal, our aim was the branding will allow them to establish a well preserved brand for themselves and attract more high profile clients.
Despite being a start-up company, having a truly unique service sector has certainly assisted Sugar Rush to get some market recognition. We wanted the brand identity to portray the company’s working culture, their diverseness and their creative theming.
We started the project with an open mind, while researching around. In depth feasibility study, competitor analysis and market research was carried out to determine the right approach for the brand. Following which out designers started to sketch up on the brand identity.
After much detailed revisions we came up with a brand identity that will focus on the company being a friendly and customer focused brand.
Without trying to clutter the site with information, we focused on the site to be image associated. With a simple one page Image scroll to start off with and hidden menu options, till the services section of the site our primary goal was to keep the site minimal and trendy. So we took that as a challenge and from the drawing board we carried out User behavior analysis to determine the best possible solution to that.
- Brand Identity Design
- Brand Guidelines
- User Interface Design
- Website redesign
- UX Analysis
- Digital Strategy
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We love working with enthusiastic clients who are as passionate about their business as we are about strategy, design, and development. If that sounds like you, we should talk.Get in touch