YEAR: 2017 // SECTOR: REAL ESTATE
BRAND REFRESH & NEW WEBSITE
Amro Vantage is a well established provider of high quality student accommodation across the South East of England. In each of their properties, they create a vibrant, inclusive environment for students to live, study and socialise in. The All-in Rent that includes bills, and the no-fuss contracts, make it easy to book a room.
At Amro Vantage, you can expect a stress-free letting process and an exceptional service level that allows students to enjoy their time to socialise, relax and study.
To create a new website and a brand refresh for Amro Vantage to represent the brand in a way that better appealed to their target audience of UK and international students. Together with a new tone of voice and brand identity, Amro Vantage’s online presence needed to be kept fresh and fun while also appealing to students looking for luxury accommodation.
Using a stable CMS, we created Amro Vantage’s new responsive website, which allows users to easily navigate the site across multiple platforms. Users can see how far away their selected residence is from their University in real time, as well as its connections to other parts of the town.
- Responsive parallax website
- Branding refresh
- UX/UI Design
- Digital Strategy
- Content Strategy
- Search Engine Optimisation
After a vigorous UX testing, colour palettes and fonts were determined to match up with the site layout before any design/development work was initiated. Conditional forms to capture attention and entice users to complete the forms was carefully and strategically placed throughout the site.
Using a fully content-managed system which now gives the client full control over their content, room availability and pricings – we integrated easy scroll navigation with all the property pages for easy access. Our client’s diverse range of current and potential customers were at the forefront of every decision and finer detail to create a user journey personalised to the requirements of each and every visitor to the website.
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