Redefining modest fashion

Luxury Modest Wear

Aidah London is a 21st century luxury clothing brand, with dresses at its heart, offering an empowered sense of glamour and a playfully daring spirit.

The brand traces its roots to a bespoke dressmaker named Aidah, based in the East End of London in the early 2000s, who catered to the local market , including Weddings. The trendy cut, fashionable design, and exceptional Middle Eastern craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success.


– Brand identity Design
– Online Store Development
– Branding Strategy Development
– Digital Strategy Development

Launch Site

The Brief.

After a successful launch in showcasing their styles, Aidah London comissioned us to develop a new brand for the company.


Aiming to portray simplicity and luxury the brand identity for Aidah London was designed. The website wireframing consisted of easy navigation and clear actionable buttons. The site was kept simple with a strong focus on user behaviour and user experience.

Offering contemporary designer abayas, jilbabs, hijabs, kaftans & more. Aidah London - Islamic fashion boutique


  • Market Research, Competitor Analysis
  • UX Analysis
  • Brand Identity Design
  • Branding Strategy
  • Digital Strategy
  • Online store development
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