Web Design Trends for 2018
As we slowly ease into 2018, websites and digital branding will continue to evolve for an ever increasingly demanding audience that lust after more inspiring and fresh content. Web design will creatively find new ways to engage with web browsers to stay ahead of the game and be more original – a great way to stand out from your competitors.
Here are 9 web design trends for 2018:
1. Mobiles should be Prioritised
Due to increased activity on mobile devices over the past few years (from 35% in 2015 tp almost 44% on 2016), Google has commited to move forward with its Mobile First Index in 2018. 2017 was a landmark year for the mobile web, as its usage finally overtook that of desktop browsing, this places most importance on the mobile version of any website displaying in any Google search.
2. Bright and bold minimalism
Simple will never go out style, but with advances in monitors and color saturation, minimalism doesn’t have to be boring. Large fonts, vibrant colors, 2018 should be a fun year for easy to use yet interesting online interfaces.
3. Engaging photographic content
Gone are the days of boring whitewashed guys in cheesy corporate stock photography. We should expect to see a huge uptick in photography featuring people of color and women, and the photos will be brand matching-ly customized, not just generic and boring.
4. Asymmetric layouts
Web pages have been dominated for years with straight lines and right angles, the continued trend in use of circles and geometric shapes is set for 2018. Web pages will look more organic with less rigid layout and shapes to allow for a fresher looking feel, intentionally disrupting otherwise static design, and direct user attention point-to-point much more effectively.
5. Interactive Contents
2018 will be the year of interactivity. We should see more personalized and entertaining experience when it comes to how consumers connect with brands, and content such as polls, quizzes, and games can deliver exactly this experience. Just when everything is getting busier and crazier online, consumers are craving more personalised experience; and in 2018 we will be seeing website delivering those interactively by asking consumers personal and challenging questions then delivering the right response or products based on how someone would answer the question.
6. Playful Illustrations & Animations
Illustration and Animation is a new norm in web design, as Depositphotos stated in their trends for 2018. Animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds, which means better engagement.
7. Pages Transitions
Rather than switching from one page to another, pages will seemingly merge into another. For example, by depth of focus effect or smooth and continuous shape change upon changing pages.
8. Floating Navigation Menus
For a while fixed navigation has been the norm, allowing the user to have constant control and to simplify the experience. Now though we are starting to see web designers detach the navigation menu from the rest of the site design to make the navigating of the site a more global effect.
9. Artificial Intelligence and Machine Learning
Artificial intelligence is no longer a matter for sci-fi. AI has already worked its way into mainstream web design, through technologies like conversational interfaces. Increasingly site designs, which seem like something from science fiction are arriving in people’s everyday lives. Artificial Intelligence (AI) is the broader concept of machines having the capability to carry out tasks in a way that we would consider ‘smart’. Machine Learning (ML) is a way in which AI is applied based on the theory that we should really just be able to give machines access to data and let them learn for themselves.