Tours in Turkey

Travel & Tourism

Tours in Turkey is a travel agent, destination and event management company for Turkey & Eastern Mediterennian.

With over 19 years experience, Tours in Turkey has provided organized package travel, deluxe and/or tailored travel programs from all over the world.

 

– Branding
– Brand Guidelines
– Website development
– Digital Strategy
– Content Strategy & Copywriting
– SEO
– Print Designs

Launch site
tours-in-turkey-site

The Brief.

Recognised for its superior service and attention to detail, Tours in Turkey is a master at the art of travel; either if your travel purpose is to be part go a titled program fitting your budget or you wish to enter the world of unique elegance. Keeping the above in mind, we were asked to design a brand that will keep Turkey at the heart.

We were also asked to develop a branding and digital strategy along with designing an engaging website. Together with the new brand and Tours in Turkey’s exclusive offering their online presence needed to be kept fresh, friendly and luxurious.

Research.

Tours in Turkey was a very dear project to us. We were sp passionate about the project that we sent two of our colleagues to go and experience the tour the guys were offering.

This helped us understand the way Tours in Turkey operate. It was mandatory for us to learn how they deal with their customers in order for us to structure the brand and the site for the company.

BRANDING

We started of the branding with the idea that the brand identity should reflect the multiple culture Turkey has to offer. After numerous brainstorming involving the client throughout the whole process we came up with the idea to showcase Turkey as a mufti-cultural and mulch-ethnic historical country.

The logo was designed showcasing the combination of Church and Mosque and linking the Istanbul bridge showing Turkey’s connection of Europe and Asia.

Brand collateral were also designed and printed by us to make sure the luxury feel remains intact throughout all the branding elements.

toursinturkey-logo
TiT-2
TiT-1
toursinturkey-mug
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The website project started off with carrying out market positioning analysis to determine what needs to be done to achieve their goals. UX and UI designs were given the up-most attention. We built a site that has the capability to allow users to book tours with a click with options to further customize their holidays. Unlike other holiday sites, we decided if we designed the site according to what the holiday makers want to do, instead of basing it around a particular location.

Keeping things to minimal, the homepage was designed by populating it with exclusive and popular packages. We wanted the site to standout within the saturated market, and a clean luxurious feel to the homepage was a must.

Turkey Tours | Turkey Holidays | Tours to Turkey | Specialised Turkey Tour | Turkey (20150106)

The website structure and navigation revolve around their 2 core services: Special interest tour and Tailor made tours.

The Special Interest Tour section was designed primarily with images. Big bold images to define the tours and isotope navigation with duration for easy access.

Tours in Turkey also allows their customers to build their own tour. We developed a form for customers can simply mention where they want to go and what they want to do and let the guys at Tours in Turkey to deal with getting the prices together and building the perfect package.

Tours in Turkey. Visit Istanbul, Cappadocia, Gallipoli. Luxury tour in Turkey. (20150106)
Design your own tour to Turkey with Tours in Turkey (20150106)

We wanted the tour page to be detailed and precise. With easy navigational walk-around and bullet point-like contents ensures the visitors are exactly where they need to be and have all the necessary information right at hand.

With detailed information about the tour enlisting the daily plan, the plan also highlights the point of interest, so that readers can follow through with exactly what they will be experiencing on the tour.

A list of all the services included with the package is also present in all the tours, giving the customers options to change things around while booking. The packages can be added and customized as required by the customers.

Best of Istanbul Tour | Tours in Turkey (20150106)
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Screen Shot 2015-01-06 at 11.53.53

Our UX analysis also showed a strict requirement for allowing users to book and inquire about any given tour with a click of a button.

The page also has the option for a visitor to send a recommendation to a friend. Once the form is sent, the intended friend will receive the tour information along with a link straight to the tour page.

The tours also have an intro section where it shows the rating and customizable items within the tour.

Turkey Tour | Holiday in Turkey | Visit Istanbul (20150106)
Specialist holiday in Turkey. Visit Turkey (20150106)

Tours in Turkey works with over 500 hotels and listing them in such a manner so that visitors could find their perfect one, seemed a little challenging at first.

However we decided to develop a module where, the users can simply filter through and select their preferred one, giving them the option to initiate typing on the necessary filter and the list to recognize the hotel as they type along.

Turkey Hotels. Our hotels are luxury by standard. Tours in TurKey Hotels (20150106)

TASKS UNDERTAKEN

  • Market Research, Competitor Analysis
  • Market Positioning Analysis
  • Branding Strategy
  • Brand Identity Design
  • Full Branding
  • Content Strategy
  • UX Analysis
  • UX/UI Design
  • Website redesign
  • CMS solution
  • Copywriting
  • Booking system development
  • SEO
  • Social media campaign
  • Google AdWord Management
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We love working with enthusiastic clients who are as passionate about their business as we are about strategy, design, and development. If that sounds like you, we should talk.

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