Lightplan

Digital Rebranding for Lightplan – An award winning lighting design agency

LIGHTPLAN

BRAND REFRESH & NEW WEBSITE

YEAR: 2016 // SECTOR: INTERIOR DESIGN & ARCHITECTUAL

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We were delighted to be approached by Lightplan, an award winning renowned lighting design agency, to help integrate its new brand concept into its digital marketing strategy. Lightplan is highly regarded in the lighting design industry, so we wanted to heighten its digital presence to further secure its position as an industry authority.

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We got straight to work on creating a fully-responsive, multi-lingual, intelligence gathering website to cater for every visitor type.

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After a vigorous UX testing, colour palettes and fonts were determined to match up with the site layout before any design/development work was initiated.

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Using a fully content-managed system which now gives the client full control over their content – we integrated ‘case study’ mini sites into the system to showcase the various spectrum of projects Lightplan has worked on. Our client’s diverse range of current and potential customers were at the forefront of every decision and finer detail to create a user journey personalised to the requirements of each and every visitor to the website.

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Social media integration also allowed Lightplan to utilise platforms like Facebook, Instagram and Houzz more efficiently, and to increase engagement and conversation.

TASKS UNDERTAKEN

  • Digital Strategy
  • Content Strategy
  • User Experience Analysis
  • User Interface Design
  • Website Design & Development
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