Fabbox

Identity & Website Development for Fabbox – Monthly Fashion Box

FABBOX

DIGITAL BRANDING & ONLINE STORE DEVELOPMENT

YEAR: 2016 // SECTOR: FASHION / APPAREL

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Fabbox’s tagline: A complete look beautifully boxed

Their concept is simple. They gather inspirations from everything and everyone around us. From Fashion shows, red carpet events, street fashions, movies, fashion events and celebrities styles. Their stylists will create a whole outfit, source them and box them beautifully for you.

Up to 30 new Fabboxes are prepared twice a month bringing the latest look from today’s trend.

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Brief.

To create a new kind of online store for Fabbox to represent the brand in a way that would appeal to their target audience. Together with a new tone of voice and brand identity, Fabbox’s online presence needed to be kept fresh and fun. The online store had to be thoroughly interactive bringing in a fresh feel to any online store.

Because up to 30 products will be updated twice a month, we needed to develop something that would make this process simpler for the Fabbox team, reducing admin tasks and keeping a consistent feel throughout the site.

Response.

Taking advantage of a stable CMS and a robust online store core system, we created Fabbox’s new responsive website, which allows users to easily navigate the site across multiple platforms. Taking use of systematic navigational approach and story telling method, the site was developed to cater towards the most novice user showcasing the looks on sale.

We have introduced image mapping on products to highlight individual products within a model increasing user interactivity.

Delivery.

  • Responsive Online Store
  • Branding refresh
  • UX/UI Design
  • Digital Strategy
  • Content Strategy
  • Photography
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