Blossom Upholstery

Bespoke Upholstery

A well known name in the furnishing world, Blossom, has over 20 years experience in upholstery, carpentry, building services, made to measure furniture, restoration of old furniture and made to measure curtains and blinds.

Blossom is a long established British company who are committed to traditional craftsmanship, excellent customer service and offering a value for money. Serving customers across the country, they really did make made-to-measure upholstery service a breeze.

 

– Brand identity Design
– Branding Strategy Development
– Market & Competitor research
– UX/UI Research & Design
– Website Design & Development

Launch Site
blossom-side

The Brief.

Being in the market for almost 2 decades, Blossom was in dire need of an update on their branding. We were approached to re-brand their image and challenged with designing an uplifting and up-to date image for the company.

Response.

After careful UX & UI analysis we determined the biggest flaw being in the user experience. Our primary goal throughout the UX phase was to design a customer experience that required a minimal level of thought from the user. Everything on the screen had to have a purpose, and all page clutter was removed.

The brand identity design for the Blossom was a little challenging. The prime consideration was to ensure the new identity stood up to the company’s long standing reputation of contemporary and quality craftsmanship.

blossom-british
logo
blossom-main-site

The existing website at the time was tired, dated and did not match the prestige of the Blossom brand. The front-end was slow and difficult to navigate around, the back-end was cumbersome and hard for editors to manage; customers found the process time consuming and conversion rates were low.

Other than making the site an eye-candy, our primary focus was on easy navigation and to provide users an easy option to book Blossom’s services.

blossom-visit-button
blossom-book
blossom-about
blossom-loose-covers
blossom-reupholstery
blossom-blinds
blossom-curtain

TASKS UNDERTAKEN

  • Market Research, Competitor Analysis
  • Brand Identity Design
  • Branding Strategy
  • Digital Strategy
  • Content Strategy
  • UX Analysis
  • Website Design & Development
  • CMS Solution
  • Custom functionality development
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