Aston Rock

Estate Agents

Aston Rock has been noted to be one of London’s most dynamic estate agency, because of their focus on doing the simple things to the very best of their ability.

Their strong ethics towards honesty, transparency and an unwavering commitment to their clients has assisted them to be recognised as being one of the best in London.

– Full Branding
– Brand Strategy
– Brand Guidelines
– Content Strategy & Copywriting
– Digital Strategy
– Website design & development
– Property management portal
– Print Design

Launch site
Aston-rock-

The Brief.

  • Create an eye-catching brand for Aston Rock
  • Develop a branding strategy
  • Develop an engaging website
  • Create a digital strategy for the brand
  • Develop a promising content strategy
  • Develop a property management portal
  • Develop capability for visitors to inquire about a particular property
  • Allow visitors to book viewing for a property directly from website
  • Design print materials matching the brand
  • Optimise the website for popular search engines

Research & Insights.

Despite being a fairly young company the friendly faces has proven to have the ability and the knowledge to get results time and time again. With a very short few months Aston Rock has managed to cover properties all across the capital.

We initiated the project on a proactive approach. After the initial meeting with the client we went away and decided to carry out market research and market positioning analysis. Following which we developed a brand and digital strategy.

Once the strategy was finalised we then got started with the design and developments.

BRANDING

We started of the branding with the idea that the brand identity should reflect he luxury properties Aston Rock deal with. Within the first month of getting their brand and site ready Aston Rock started receiving instructions for properties in Chelsea & Kensington, which showed us that we did manage to attract the right customer base.

We wanted to create an image that will identify the brand being of quality and specialize in dealing upmarket properties.

Brand collateral were also designed and printed by us to make sure the luxury feel remains intact throughout all the branding elements.

astonrock-logo
astonrock-board
Astonrock-collateral
Astonrock-bcards
Astonrock-mug
Astonrock-letterhead
Astonrock-postcard
Astonrock-homepage

The website project started off with carrying out market positioning analysis to determine what needs to be done to achieve their goals. UX and UI designs were given the up-most attention. We built a site that has the capability to allow users to find properties as per their search criteria easily.

Keeping things to minimal, the homepage was designed by populating it with recently instructed properties. We wanted the site to standout within the saturated market, and a clean luxurious feel to the homepage was a must.

The search and filter option in all the pages allow the users to modify their search results from any of the property pages including the home page, as that’s usually one of the main function a user does when they arrive to a property site.

Astonrock-search
Astonrock-list

The site was developed not as a content manageemnt site but as a property management portal, where our client had the ability to monitor and make notes of any enquires right within the paltform. Additionally, individual agents could also be assigned to each property, so that any inquiry for a property would be passed on to him/her directly.

The search result page was laid out keeping all the necessary information visible. Clearly specifying the number of beds and baths using icons and stating exactly where the property is located.

Astonrock-quick

The result and the property pages were also showing featured properties, to  pull through visitors for those mostly sought after properties.

Astonrock-featured
Astonrock-property

The actual property information page had the full description of the property along with large images to attract more interest. With a gist of overview of the property highlighted the page also showed the exact location of the property using latitude & longitude.

We also developed a form directly attached to the property page, so that any interested visitor can inform the agency of their interest straight from that property page.

Astonrock-overview
Astonrock-enquire
Astonrock-about
Astonrock-properties-page
Astonrock-contact

TASKS UNDERTAKEN

  • Brand Strategy
  • Full Branding
  • Brand Identity Design
  • Brand Guidelines
  • Content Strategy
  • Copywriting
  • Digital Strategy
  • UX/UI Design
  • Website design
  • Property management portal
  • Print Design
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