YEAR: 2015 // SECTOR: AESTHETIC / HEALTH & BEAUTY
BRAND REFRESH & NEW WEBSITE
Aestha, a well known name in aesthetic world with core values of safety, quality and client experience.
They offer life-enhancing treatments to make you feel and look your best. Pioneers in the field of cosmetic rejuvenation procedures and their highly experience team have experience in all areas of aesthetic work for the face and body.
– UX/UI Research & Design
– Website Design & Development
– Online store and Online Appointments
– Calendar sync integration
Being a leading Aesthetic clinic in London, Aestha was in dire need of an upgrade to their site. Their previous website lacked the glamourous glow and looked tired. They commissioned us to redesign their website and wanted to automate their booking system.
After careful UX & UI analysis we determined the biggest flaw for their previous site was it’s user experience. Our primary goal throughout the UX phase was to design a customer experience that required a minimal level of thought from the user. Everything on the screen had to have a purpose, and all page clutter was removed. With a clean layout, we also added an online store to sell their recommended products and integrated an appointment booking system which automatically syncs flawlessly with their calendars.
The existing website at the time was tired, dated and did not match the prestige of the Blossom brand. The front-end was slow and difficult to navigate around, the back-end was cumbersome and hard for editors to manage; customers found the process time consuming and conversion rates were low.
Other than making the site an eye-candy, our primary focus was on easy navigation and to provide users an easy option to book Aestha’s aesthetic services.
Featured with sliders to show before and after images.
And hover over information on images to show exactly the treament they are targetting.
- Digital Strategy
- Content Strategy
- User Experience Analysis
- User Interface Design
- Website Design & Development
- Custom functionality development
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We love working with enthusiastic clients who are as passionate about their business as we are about strategy, design, and development. If that sounds like you, we should talk.Get in touch