Aestha

Identity enhancement and Website Redesign for Aestha – Aesthetic Clinic

AESTHA

BRAND REFRESH & NEW WEBSITE

YEAR: 2015 // SECTOR: AESTHETIC / HEALTH & BEAUTY

aestha-black

Aestha, a well known name in aesthetic world with core values of safety, quality and client experience.

They offer life-enhancing treatments to make you feel and look your best. Pioneers in the field of cosmetic rejuvenation procedures and their highly experience team have experience in all areas of aesthetic work for the face and body.

 

– UX/UI Research & Design
– Website Design & Development
– Online store and Online Appointments
– Calendar sync integration

Launch Site
aestha-side1

The Brief.

Being a leading Aesthetic clinic in London, Aestha was in dire need of an upgrade to their site. Their previous website lacked the glamourous glow and looked tired. They commissioned us to redesign their website and wanted to automate their booking system.

Response.

After careful UX & UI analysis we determined the biggest flaw for their previous site was it’s user experience. Our primary goal throughout the UX phase was to design a customer experience that required a minimal level of thought from the user. Everything on the screen had to have a purpose, and all page clutter was removed. With a clean layout, we also added an online store to sell their recommended products and integrated an appointment booking system which automatically syncs flawlessly with their calendars.

Home - Aestha
Home - Aestha
Home - Aestha
Home - Aestha

The existing website at the time was tired, dated and did not match the prestige of the Blossom brand. The front-end was slow and difficult to navigate around, the back-end was cumbersome and hard for editors to manage; customers found the process time consuming and conversion rates were low.

Other than making the site an eye-candy, our primary focus was on easy navigation and to provide users an easy option to book Aestha’s aesthetic services.

Featured with sliders to show before and after images.

face-slider-aestha

And hover over information on images to show exactly the treament they are targetting.

aestha-face
Choose your look - Aestha
Natural & Soft Look - Aestha
Our Face & Aging - Aestha
Perfect Asian Look - Aestha
Celeb Glam - Aestha
Make an Appointment - Aestha
Skin Care Products - Buy Online
Ossential Daily Power Defense - Aestha - Buy Online
Testimonials - Aestha

TASKS UNDERTAKEN

  • Digital Strategy
  • Content Strategy
  • User Experience Analysis
  • User Interface Design
  • Website Design & Development
  • Custom functionality development
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