We wanted the new brand identity to reflect the company’s ethics. To portray their luxurious side of the way things are done. The gold plated monogram with the emphasis on London certainly makes things a lot more interesting than their previous identity.
After countless brainstorming sessions and a number of workshops we finalized on the premium color and the simplistic look. Since the launch of the new and improved brand the company has received numerous accolades within the hospital industry.
As per the client the new brand image has certainly helped them in acquiring new and exciting clients and opened doors for them with some prestigious location suppliers including The Ritz, The Savoy and The Dorchester London.
Additionally we also designed a printed company profile for the company which allows them to use the magazine style brochure as their selling tool.