Branding

\ˈbran-diŋ\: noun : in marketing, the sum total of a company’s value, including products, services, people, advertising, positioning, and culture

We work alongside clients as their brand partner to help them walk fast and get where they need to be. We think clever thoughts. We create great brands. We deliver real results. No smoke and mirrors. No agency fluff.

From initial name development to undertaking brand guardianship, we love getting involved and adding value to the way people see, experience and interact with brands.

Branding is not just a logo. And It’s not just a name. It’s the personality and ‘essence’ of your company. It’s the tone of voice, the message, the look, the ‘feel’.

As a creative branding agency, we get very animated about brands being influential, inspiring and in touch with audiences. Whether it’s building brands from the ground up or developing existing brands to make them more relevant and competitive in changing digital landscape.

We work with our clients to fully understand what they want to achieve, what direction they need to go and how we can better connect their brand to people, places and platforms.

Brand Naming & Identity Design

We have worked for some well known brands on naming and identity design, developing powerful guidelines, tools and propositions – searching for names and domains in multiple territories that work across borders.

Finding new and unique brand name and identity is a challenge now. Our team has extensive experience in international name and identity development, copyright protection, trademarking and intellectual property. And we can help you find that perfect, powerful and valuable name and identity – and build the tools to help you bring it to life beautifully.

All our brand identity designs are based on extensive research, countless brainstorming sessions and thought-out strategy mixed with creative juice.

Brand Strategy

A brand’s look, feel and tone of voice is as important as its identity. We develop creative brand strategies that support the development of brand advertising and awareness across all communication channels. Developing a creative brand strategy that is fit for purpose, up to date and distinctive is key to establishing all marketing communications.

Brand Guidelines

A brand guideline otherwise known as a brand bible is a document that establishes distinct protocols on how all aspects of a company’s brand will be handled. Its about getting the right balance of consistency with creativity. It should establish rules for creating a unified and identifiable presence for your brand. This includes everything from the design of a logo and how it can be used, to letterhead, the look of a website, personal communications and how it all looks.

The brand bible is meant to help employees properly use and communicate the message of a brand. It outlines brand goals and the company philosophy. It also serves as a guide for designers. A good brand bible outlines all of the basic design tools – from allowable typefaces and styles, to a colour palette, to image use, text and tone, and the emotion portrayed by the brand.

Brand Collateral Design

We define Brand Collateral as the collection of media used to promote the brand and support the sales and marketing of a product or service. They are the tactical material for your brand strategy. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. A collateral design is not limited to how it looks but also to how it feels, which is why we also carry our print management service to match the perfect print quality with our designs.

  • » Branding Identity Materials
  • » Brochures & Newsletters
  • » Magazines
  • » Literature
  • » Vehicle Livery
  • » Packaging Design
  • » Point of sale
  • » Exhibition displays

Product & Packaging Design

They say never judge a book by its cover. Unfortunately people do. First impressions count.

For instance, that bottle of water on your desk or the packet of crisps in your bag. Maybe it was a colour that caught your attention. Perhaps it was the brand name or even just the shape of the bottle. The first time you bought either, it’s what you saw on the shelf that helped make the sell.

When there are only seconds to capture someones attention, only the strong survive. It’s our job to help new brands stand out in the marketplace and make successful brands even stronger.

BRAND RELATED PROJECTS

Just a few branding projects we worked on recently