Forget friending. A new Facebook app allows users of the social network to identify and share people, places and things as “enemies” for all to see.
The app, called EnemyGraph, lets you list anything with a Facebook presence — ranging from “friends,” to foods, to products, movies or books — as an enemy. Since the app launched March 15, it’s seemed to appeal especially to users with a liberal bent. Some of its most-selected nemeses so far include Rick Santorum, Westboro Baptist Church and Fox News.
But the app has utility beyond simply sparking a philosophical debate. Researchers and marketers have long gathered information on social media users based on what they support, but at the expense of possibly overlooking another valuable data source. This will allow them to focus on the public dislikes and promote product/services, even people.
Give it a try and let us know what you think. Do you like the EnemyGraph idea?